Discover

→ Research, align goals, understand users.

I uncover insights through user research, mapping needs, and aligning with business goals. This foundation ensures every decision is clear and purposeful.

Define

→ Strategy, positioning, and clear roadmap.

We shape the strategy together; defining positioning, setting goals, and building a roadmap that guides execution.

Design

→ Branding, UX/UI, and communication assets.

I craft connected experiences, from brand identity to UX/UI, blending aesthetics with usability.

Develop

→ Build, test, iterate with partners/devs.

Working with developers and partners, I bring ideas to life; testing and iterating along the way.

Deliver

→ Launch, measure, optimize.

Launch is just the start. I monitor results, gather feedback, and refine for long-term growth.