User Engagement &
Community Strategy

My community management work has spanned international brands including Armani Beauty, FlixBus, and Netino, where I built safe, engaging spaces for users while ensuring their feedback directly shaped product and brand decisions. These experiences strengthened my ability to balance user needs, brand voice, and business outcomes; skills I now apply in product management.

Problem

Digital communities often face challenges around safety, brand trust, and user engagement. Global brands needed scalable solutions to maintain consistency while responding quickly to customer needs, live campaigns, and crises.

Process

Moderation & Safety — Created guidelines, monitored conversations, and ensured brand voice consistency.

  • Armani Beauty: Fostered engagement across luxury campaigns, maintaining brand integrity during high-visibility launches.

  • FlixBus: Handled high-volume conversations, resolving crises in real-time, and escalating insights to product and operations.

  • Netino: Scaled multilingual communities with automation bots and structured playbooks for efficiency.

Cross-Functional Work — Partnered with PR, design, product, and support teams to align user insights with campaign strategies.

Feedback Loops — Reported recurring customer issues, turning community voices into product improvements.

Outcomes & Impact

  • Built trust by ensuring safe, consistent, and responsive communities.

  • Strengthened brand reputation during campaigns through active moderation and crisis management.

  • Helped turn community voices into product feedback, informing improvements.

  • Coordinated cross-functionally to launch campaigns, resolve issues, and deliver measurable engagement growth.

Skills I Bring from Community to PM

  1. User empathy → exposure to real customer needs and frustrations.

  2. Prioritization under pressure → managing crises and
    high-volume issues.

  3. Process building → guidelines, moderation standards, structured workflows.

  4. Stakeholder management → working across PR, design, support, and product.

  5. Tool fluency → Sprinklr, Slack, Meta business, Twitch, Discord, TikTok, scheduling and engagement platforms.