In-Car Music & Live Events
A conceptual product designed to make driving safer and
more enjoyable by connecting Spotify music with live event discovery,
using hands-free interactions.
Problem
The idea for this project started with a personal frustration while driving. I wanted to simply double tap my car screen to like a song on Spotify and add it to my playlist, but realized it wasn’t possible.
This highlighted a few issues:
Safety risk → interacting with Spotify in the car requires too much attention, making it unsafe.
Missed opportunity → I often missed saving songs I liked while driving.
Poor adaptation → the Spotify app does not fully adjust to in-car screens and driving conditions.
Process
To design a safer, more engaging in-car music experience, I combined user research, market analysis, and product frameworks:
Research & Personas: Defined customer criteria (25–45, frequent drivers, music/event enthusiasts), conducted interviews, and created three personas: Tech-Savvy Commuter, Music Enthusiast Road Tripper, and Family-Oriented Driver.
Market & Data Analysis: Analyzed reports showing >500M music streaming subscribers, $31B live music industry growth, and 60% of U.S. cars equipped with connected tech.
Prioritization: Used RICE scoring and MoSCoW to select MVP features: voice commands, offline listening, minimal screen interaction, and event notifications.
Product Roadmap: Planned delivery in phases — Phase 1: Voice commands + offline listening; Phase 2: Minimal screen interaction; Phase 3: Event notifications.
Usability Testing: Ran structured tests with tech-savvy and family users; validated 3 core features with 80–90% success rates and gathered actionable feedback for improvements.
Solution
Based on user research and prioritization, I designed an in-car music app optimized for safety, simplicity, and discovery. The MVP focused on four core features:
Voice Commands: Hands-free playback controls (play, pause, skip) to minimize distraction while driving.
Minimal Screen Interaction: Large-button interface with simplified navigation for essential music actions.
Offline Listening: Downloaded playlists to ensure uninterrupted playback in low connectivity areas.
Live Event Discovery: Map-based notifications of nearby concerts and events, integrated with Spotify preferences.
Prototypes & Testing
Built wireframes (Figma) and interactive flows for key use cases.
Conducted usability tests with 7 users, achieving 80–90% task success rates.
Iterations improved voice responsiveness, clarified offline options, and simplified family-friendly navigation.
Value Delivered
For drivers: Safer, distraction-free music experience.
For music lovers: Seamless connection to live events.
For families: Reliable, intuitive controls tailored to all passengers.